Overview
Related products, up-sells, and cross-sells play a crucial role in attracting customers to purchase more products. These associated products can provide your customers with additional options to purchase.
| Related Products | Related products are shown to customers based on the product a customer is currently viewing. Related products provide additional items to entice customers to add to their order. |
An up-sell item is offered to the customer as a pricier or higher-quality alternative to the product a customer is currently viewing. Since up-selling can help to increase revenue, you would want customers to see the benefits of purchasing a higher quality alternative. A good example of an up-sell product is a bundle product, as customers could perceive a bundle as a more efficient way of buying multiple products. | |
| A cross-sell product acts like an 'impulse purchase' that appears in the shopping cart after a product has already been added. Cross-selling helps customers buy additional items right before checkout. Cross-sell products generally belong to different product categories, but will be complementary in nature. |
Adding Related Products, Up-Sells, and Cross-Sells
- On your product settings page, scroll down and expand the Related Products, Up-Sells, and Cross-Sells section.
- Click on the corresponding buttons on the right-hand side of the section.
Each button will redirect you to the product grid. First, find the product(s) that you are going to add. Use 'Filters' to search for the product(s) if necessary.
- Click on the checkbox to select the products, and click Add Selected Products.
- After you have added your desired products, they will be displayed in a grid. This grid will show the information and status of these products.
- You can move the position of these products, relative to one another, by clicking and dragging the button to rearrange the products.
- You can click Remove under the Actions column if you would like to remove these products from being shown.
- Once you are complete, click Save.
| NOTE: Related Products, Up-Sells, and Cross-Sells show up below the long description of your product in your Kano Store. |
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